Leading apple brand Pink Lady has launched its first-ever UK TV ad campaign, encouraging people to “Taste the Wow”.

The spot, created by McCann Worldwide, features a diverse cast eating a Pink Lady apple and having a wow reaction after feeling the taste.

The advert debuted on on Friday 12 June on Channel 4 during a centre break of Gogglebox, and will continue to roll out across Channel 4, More 4, E4, Dave, W Channel and Alibi throughout June.

The campaign also includes print, digital and social media advertising, as well as integrated into communications through PR and across Pink Lady digital channels.

Lynn Shaw, marketing manager at Pink Lady, said: “We are excited to launch a TV advertising campaign in the UK for the first time, particularly because our energising new brand creative really brings to life the sweet taste, crisp crunch and juicy boost of a Pink Lady.”