Olay has enlisted Keke Palmer to promote its Olay Ultra Moisture Body Wash.

The actress/singer and host stars in a 30-second spot for the brand, in which she shares her struggle with dry skin and talks about how the Olay Ultra Moisture Body Wash, with new Vitamin B3 Complex, improves skin 3 times better than the leading body wash. “With Olay, my skin went from dry and dull to visibly healthy in just 14 days,” Keke says, adding “Better skin from a body wash? You better believe it”.

The brand has also been promoting its Regenerist Micro Sculpting cream, its Olay Regenerist Whip SPF 25, and other products. The roster of celebrities it has worked with also includes American actress, writer, producer, and director Elizabeth Jean “Busy” Philipps, Haitian-American blogger, advocate, motivational speaker and amputee model Mama Cax (who walked for Chromat wearing a prosthetic leg during New York Fashion Week SS19), Aly Raisman, Elyse Fox, Lily Singh, Denise Bidot, Piera Gelardi, Kay Adams, Jilian Mercado, and more.

This year marked Olay’s first-ever Super Bowl commercial, for which the brand enlisted “Buffy the Vampire Killer” actress Sarah Michelle Gellar. The spot played off Gellar’s horror resume (which also includes the movies “I Know What You Did Last Summer” and “Scream 2) and featured her and her boyfriend shuttered away in a house during a stormy night, with a scary intruder in their house.