UK mobile network O2 urges people to “Unwrap the magic of Christmas with up to 12 months of Disney+ free”.
The spot features a young girl skating on a frozen lake with the carrier’s new mascot, the little blue robot called Bubl, to the rhythms of the 2018 single “Happier” by Kurt Hugo Schneider & Macy Kate.
As the advert ends, it turns out the girl is watching Frozen on a tablet, in her living room, together with Bubl and her mom.
“Happier” by Kurt Hugo Schneider & Macy Kate is available for purchase on Amazon for $1.29.
In order to get Disney+, which is home of Disney, Pixar, Marvel, Star Wars and National Geographic, customers must opt for one of O2’s latest plans and choose it as their Extra when they checkout. In case you are not ready for an upgrade, you must add Disney+ as an Extra to your current plan via My O2 for £5.99 a month, and O2 will give you £2 a month off your bill. You can also choose Disney+ as an Extra even if you’re already a subscriber, the network says. For more information, you are advised to check out its website.
Bubl was introduced earlier this fall, in a spot created by VCCP, which showed him helping different people throughout the day by doing various things for them. The cute character keeps a young woman entertained as she’s waiting for her date on a bench, provides directions to a scooter driver, and helps out a florist at the market, all while in the background a special cover of The Wannadies’ “You & Me Song”, performed by Joy Crookes, plays.
Nina Bibby, O2’s chief marketing officer, said in a press statement, that Bubl was created as “that reliable, engaging character and used him to bring to life many of the ways our network is there for customers”.
During lockdown, the mobile network, also known for its exclusive platform O2 Priority, which allows its customers to get early access tickets and take advantage of a wide range of offers for free events and food, has been offering free online exercise classes and streaming subscription discounts with Disney+ and MTV. In addition, it partnered with Uber Eats to offer those using Priority £10 off their order.