Nugenix promotes its Free Testosterone Booster in a new commercial starring Frank Thomas, aka the Big Hurt.

“After I got 40, it wasn’t easy to keep up. Everything changed. My energy, my drive. Then I found Nugenix,” Thomas says in the 60-second ad, which declares that Nugenix is the unique man boosting formula powered by testosterone, a patent key ingredient clinically researched to help boost your free testosterone levels.

The voiceover also says that Nugenix Free Testosterone Booster is number one men’s vitality product and helps you stronger, leaner, with a lot more energy and drive, and urges viewers to text 369369 and enter POWER to get their complementary trial bottle, highlighting that samples are not available in stores.

Eventually, Thomas says that, with Nugenix, 40 was just another number because he’s not about to slow down.

Thomas, a MLB legend, who has advocated for drug testing, has been criticized for endorsing this supplement.