Citroën showcases the new Citroën C3 and some of its 97 customization combinations in a new commercial, that carries the tagline “Life is more beautiful in color”.
The 30-second ad features juxtaposed footage of Citroën C3 models in different shades driving through the city and a diverse cast of people with a connection between the scenes. The bold red lipstick of a young woman walking down the sidewalk wearing a colorful outfits leads to a red Citroën C3, the cover of a book held by a young man at a balcony leads to a white Citroën C3 and then to an old man with white hair and heard, and the blue top of a young woman who plays basketball with some friends leads to a blue Citroën.
“Life is more beautiful in color,” the voiceover says at the end of the commercial, introducing then the new Citroën C3 with 97 customization combinations. Onscreen lines inform that the vehicle also features 12 driving aids and advanced comfort seats.
The soundtrack music is Color the City by The Indigos.