Nescafé urges people to enjoy their cup of coffee as their “morning moment” in a new ad, which promotes the Nescafé Original.
The spot features a married couple in their bedroom, enjoying a cup of Nescafe, when one of their kids calls the mother. She, however, asks her husband to go because she still got half a cup.
The voiceover urges viewers to start their day with NESCAFÉ Original, which is described as “a full bold flavor, made with 100% pure coffee”. “A moment before the madness,” he also says, adding that NESCAFÉ Original is “perfectly roasted for your morning moment”.
The soundtrack music is a cover of the 1983 single “Walking on Sunshine” by Katrina and the Waves.
Earlier this year, the coffee brand launched, in partnership with Publicis Worldwide, a new advertising campaign, titled “Good Morning,” which was aimed at bringing an optimistic “good” back into our mornings.