Müller advertises its new Müllerlight Greek Style Luscious Lemon in a spot featuring its brand ambassador Katarina Johnson-Thompson.
The ad shows the English track and field athlete in a Greek outfit eating the new lemon-flavored yogurt, which is made with real juicy lemons, has 0% added sugar and is fat-free. Hearing that this yogurt is fat-free, a Greek’s reaction leads to an unfortunate event for the king, whose preference in terms of underwear is revealed.
The Commonwealth Games and World Indoor Championship gold medallist, who was announced as Müller brand ambassador in May 2018, has also promoted the brand’s Müllerlight Greek Style Natural.
Other Müller brand ambassadors include Müller Corner brand ambassadors Dina Asher-Smith and Müller Rice
brand ambassador Adam Gemili, Kadeena Cox MBE, Andrew Pozzi, Laura Sugar, Martyn Rooney, Vanessa Wallace, Hannah Cockroft MBE, and Brian Gregan.
Müller, ranked at No.7 in The Grocer’s Top 100 list of Britain’s Biggest Brands, is also known for its status as Official Partner of British Athletics and Athletics Ireland. It is the title partner for the Müller Anniversary Games, Müller Grand Prix Birmingham and Müller Indoor Grand Prix in 2018 and 2019, and was also national partner for the IAAF World Indoor Championships Birmingham 2018.