Mercury continues its “Cheapskates” campaign with a new installment. This time, the spot tackles the free trials and features a mother who keeps her family awake to watch a show. Even though it’s 3AM and her little son begs her to let him go to sleep, she says they need to see what happens before the trial ends, the next day.

The 25-second ad concludes with the company’s tagline, “The Smarter Way to Save” flashing across the screen.

The company’s “Cheapskates” campaign features various other bizarre ways to save money, such as using a bowl to cut the kid’s hair, using the neighbor’s sprinklers for showering, sharing your clothes with your significant other, relying on free samples to fill your dinner plate, sharing one set of batteries, offering the same gift on couple anniversary, building a moat and filling it with alligators to protect one’s home and auto, and more.

Mercury state that they have been saving drivers money on their insurance for more than 50 years and made it their mission to provide customers with the lowest rates possible while also delivering first-class service. The insurance company also points out that its agents are available to help you save money on your insurance so you don’t have to be a cheapskate.