Magnum has released a new ad to promotes its latest flavor addition – Cherry Blossoms.

The spot features a young short-haired woman tasting the new smooth Sakura flavoured ice cream, which is “swirled with a luscious rich cherry sauce, coated in pink Belgian chocolate and cherry pieces”.

Serving as soundtrack is the breakthrough hit “Daydream in Blue” by the English electronic music duo I Monster, composed of the Sheffield based record producers Dean Honer and Jarrod Gosling.

Described as “a true indulgence for Magnum Pleasure Seekers,” Magnum Cherry Blossoms joins the likes of Magnum Ruby, “an indulgent velvety white chocolate ice cream, enriched with a luscious raspberry sauce swirl and coated in Magnum’s signature cracking Ruby couverture chocolate,” promoted by the ice cream brand in another recent ad, which featured the same model.

Magnum says it uses only premium quality ingredients and responsibly sourced cocoa beans for its ice creams, which are “expertly crafted by master chocolatiers”.

The brand’s range of products also includes plant-based vegan frozen desserts, covered in a velvety non-dairy Belgian sweet chocolate.