Lidl has released its Christmas advert, poking fun at emotional Christmas ads.
The animated spot showcases the retailer’s range of Christmas products, from Deluxe mince pies to turkey to the jumper with the Lidl logo and more, with the main character, a young girl who puts a mince pie on the windowsill, for a little robin, spending the holidays with her family and enjoying a variety of Christmas dishes around the table. The song serving as soundtrack clarifies from the very beginning that it’s not the story of a beautiful friendship, but “a Christmas ad from Lidl with great prices instead”.
The song has the following lyrics:
“The world is hushed and white with snow,
Lonely hearts meet through a window.
Could a friendship be ahead?
No it’s a Christmas ad from Lidl with great prices instead.
Free range British turkey, smell the magic,
A jumper with our logo and a pig in a blanket.
Great value parsnips, oh what a price!
Emotional gravy, that potato looks nice.
We don’t need cutesy characters when carrots taste this good.
We don’t want romance, we want award-winning Christmas pud.
There’s usually a moment where we want you to feel sad…
But we don’t have time, look sparkling wine!
This cheese will make you feel so glad.
Proper Christmas magic is in cake and sprouts and gin.
At Lidl we’re Big on a Christmas you can believe in”.
The spot is not very “innocent”, though, as one of the scenes takes aim specifically at Lidl’s competitor Aldi and its longtime character, Kevin the Carrot. When the voiceover says “We don’t need cutesy characters when carrots taste this good,” a roasted carrot is stabbed with a fork.