Keebler advertises its Keebler Deluxe Original Chocolate Cookies in a new commercial.

The spot features one elf watching a special family enjoying the brand’s special chocolate cookies, which are made with more real chocolate chips. “Only elves can make cookies this good,” the tiny creature says, adding the tagline “Keebler. Made with magic. Loved by families”.

Keebler declares that they’ve made their Deluxe Original with only real Keebler fudge and baked real Madagascar vanilla into Sandies Shortbread.

Keebler’s range of products includes a variety of cookies, from fudge stripes to shortbread in different varieties to Vienna Fingers and wafers to pie crusts and cones.