Online retailer Kaleidoscope showcases its fashion Spring/Summer 2020 collection in a new advert.
The spot features two models – a blonde and a brunette – strolling down narrow alleys in Marocco and through local markets, and enjoying a bright sunny day, all while rocking pieces from the new collection, which is “packed with sun-soaked style, exotic prints, and Moroccan charm”.
The soundtrack is provided by the 1989 single “The Sun Rising” by the English electronic band The Beloved.
The retailer now offers major discounts on several items, including dresses, top, knitwear, footwear, bedding, and spring garden, and ensures “safe and speedy deliveries”. However, during this period, couriers can leave parcels in “safe places” mentioned by customers rather than knocking for a signature, in order to keep personal contact to a minimum. It also urges people to stay home, where they are safe and sound.
This isn’t the first time Kaleidoscope goes abroad to shoot its Spring/Summer campaign. In 2018, they went to film in South Africa.