John Lewis & Partners has launched a new ad campaign for autumn home collection, which is described as “a celebration of what home means to us in modern-day Britain”.
The main spot, created by adam&eveDDB and directed by Stink’s Traktor, is titled “For The Joy of Home” and features a mother working from home who has various home items around her moving around. Lamps, sheets, pillows, toys, armchairs, and even a sofa are all heading out, but it soon turns out that they were all used by her children to set up a special show.
The soundtrack is provided by The Muppet Show Theme by Guy Farley.
The campaign, which aims to inspire consumers to choose furniture, colours and accessories to meet their changing demands and reflect their sense of style, also includes digital ads and social media activity.