Jeep encourages people to pick up courage, curiosity and a healthy dose of “Why not?” with the 2020 Jeep Gladiator.
The 30-second ad features the 2020 Gladiator as it drives through different terrains while the voiceover urges viewers to pick up boots, a tent and go pick up some freedom instead of just picking up a friend. “Pick up courage, curiosity and a healthy dose of ‘Why not?’ Pick up a passion. Pick up lights. All lights. City lights. Stage lights. Whatever,” the voiceover says, while onscreen lines inform that the 2020 Gladiator is the only open-air pickup-truck in the industry (note: the Jeep JT is the only pickup truck in the industry with fold down windshield, removable doors, removable soft top and removable hard-top) and that it was named the 2020 North American Truck of the Year.
The commercial ends with the voiceover adding “The 2020 Jeep Gladiator Pickup Truck. Go anywhere. Do anything. Pick up everything”.
The soundtrack music is “Check It Out” by the musical duo Oh The Larceny, from their 2017 self-titled album.