Incogmeato has released a new ad, highlighting that there’s “A Bold New Way To Burger”.

The spot informs that the brand’s plant-based patties look, cook and taste just like beef. “We promise. This plant-based burger won’t bite, but you should,” the voiceover says on the 15-second ad, which features an Incogmeato burger.

At the end of the video, the Morning Star Farms range – including 100% plant protein Burger Patties, featuring 32% less fat, 20g of complete protein and non-GMO soy, Original Bratwurst, featuring 74% less saturated fat and 12g of protein, and Chik’n Nuggets, featuring 45% less fat, 9g of protein, and non-GMO soy, is showcased.

The brand’s products are available for purchase on Amazon. A 6-pack of 100% Plant Protein Vegan Burger Patties is priced at $170.05.