“We’re for #ParentFaming, not parent shaming. So long as your baby is happy and healthy, that’s all that matters.” This is the idea behind the latest commercial launched by Huggies Australia, which aims to inspire people to be comfortable in their own skin.

“Today, parents face constant judgement,” the voiceover says in the opening of the 30-second ad, which features various negative posts on social networks regarding parents and footage of parents and kids. “But none of that matters because when your baby is happy and healthy, you know your way is the right way. So you can feel as comfortable in your skin as your baby skin feels in Huggies nappies,” the voiceover also says, adding the tagline “Huggies – Be Comfortable in Your Skin”.

The soundtrack music is a cover of Madness’ hit single “It Must Be Love”.