Huawei advertises its AppGallery as “the start of an extraordinary, new way to discover the world of apps” in a new ad.

The spot illustrates the diversity of apps available on the open platform (whose logo is a red cube), as well as the multiple things they can help users with in their day-to-day activities, through various metaphors. References to photo-related and dating-related apps and more are included.

“There is always more to explore. Explore it on Huawei AppGallery,” the voiceover says at the end of the ad, which is scored by an original track, titled “Explore It” and composed by Tomer Biran.

AppGallery is HUAWEI official Android Application store, where you can search, explore and download a wide variety of app. With security and privacy at its heart, it provides 360° Protection, ensuring that all of your apps, which are matching your own lifestyle and location, are trusted and safe, data privacy Certified by international standards, parental control, great and seamless experience across Huawei phones, tablets, smart screens, wearables, VR gadgets, and more thanks to the possibility of using one ID for all devices, and more.