Cereal brand Honey Bunches of Oats has launched a new campaign for its newest flavor: Frosted.

One of the 15-second spots features actress Amy Argyle as a scout, saying the following “poem”: “I’ve searched far and wide for where new cereal hides! Look a frosted glow… It’s Frosted Honey Bunches of Oats!” and taking a mouthful of cereal.

Honey Bunches of Oats Frosted features delicious frosted flakes and crunchy granola bunches. The Honey Bunches of Oats range also includes varieties with almonds, strawberries, vanilla bunches and honey roasted. There also are several other products including Toffee Almond Granola, Granola Maple Pecan, Apple Caramel Crunch, Whole Grain Honey Crunch and more.

The brand, which is the Official Cereal of Major League Soccer, invites consumers to check out more rhymes, recipes, shop or find a store nearby at its website.