Hefty has released a new ad featuring John Cena to promote its LBB Strong garbage bags.
The spot, titled “Training Day,” features the professional wrestler-actor using six Hefty bags filled with trash to do his weight lifting workout and urging viewers to never skip trash day.
The spot doesn’t end with Hefty’s chanted slogan, well known in the 1980s, “Hefty! Hefty! Hefty!”, as other spots launched in the past.
Cena has starred in several ads for Hefty, touting the brand’s Hefty Ultra Strong with Arm & Hammer Odor Control.