Haribo advertises its Goldbears jellies in a new commercial, that features adults with kid voices.

The spot, part of the brand’s “Kids’ Voices” campaign, features a group of adults in a library eating Haribo Goldbears and talking about the soft textures and creamy flavors of the six colorful gummy bears. “This one has juiciness like a strawberry,” the young woman says, adding that “it’s so bouncy in your mouth”. The librarian joins the group to enjoy some sweet treats, too.

At the end of the commercial, Haribo Goldbears, Haribo Twin Snakes and Haribo Supermix, one of the brand’s long-serving and much loved mixed sweet bags, which contains an assortment of Goldbears, Twin Snakes, Happy Cola, Happy Cherries, and Gummi Rings, are shown on the screen.

Haribo’s Original Goldbears, with flavors ranging from pineapple to lemon, has delighted fans big and small, young and old since 1922.

Haribo is known for using voices of children in its ads. An older Haribo Supermix advert, created by the London agency Quiet Storm, featured the members of a heavy metal band, all clad in black leather and full of tattoos, eating a pack of Haribo Supermix in the backstage and talking about how the assortments in Supermix make them feel.

The Haribo range also includes Haribo Tangfastics, Maoam Stripes, Jelly Babies, and more.