Google has enlisted Fred Armisen to be the face of the Google Store “Daily Special,” described as “a month’s worth of deals on all kinds of helpful stuff,” to show people, in a series of videos, how various Assistant devices can help in everyday situations.
The actor/comedian plays a diverse cast of characters with various costumes, elaborate wigs, and funny voices. The main commercial released for the Daily Special gives viewers a glimpse at these characters, who use various Made by Google products featuring Google Assistant. One of the characters learns how to say “limping cat” in Spanish, another one is using the Nest Hub Max to make group video calls, another one is trying to get in with a Nest x Yale Lock, and another one is using the Pixel 4.
At the end of the commercial, the logo turns into the “G” and a link directing viewers to Google Store appears underneath.
For the next month, there will be a “Daily Special” on a Made by Google product in the US Google Store. Customers can get free two-day shipping by entering the code “GOOGLESTORE2DAY” at checkout.
The first Daily Special on the Google Store is $20 off a Nest Mini 2-pack (which is normally priced at $98).