Fitbit shines a light on the importance of sleep, nutrition, stress and activity in ours lives and invites us to see how it all fits together on Fitbit in its latest ad, for the versa 2 premium health & fitness smartwatch.
The 30-second spot features Nikki, a young woman who bonded with a blue whale thanks to Fitbit. “It all started when she got Fitbit,” the voiceover says, while on screen the protagonist is shown using the smartwatch and having her lifestyle changed for the better. According to the ad, from that moment, Nikki saw that every sleek, step, bite and stress is connected and learned how to work out smarter, found balance and did this activity which he never thought she could (diving and interacting with the blue whale).
The commercial, which carries the tagline “It all fits together,” encourages viewers to try Fitbit Premium free in the app.
Fitbit versa 2, which boasts Amazon Alexa Built-in, Spotify, new sleep tools, fitness features, 6+ day battery life on a single charge, comes in eight color combinations including Petal & Copper Rose Aluminium, Black & Carbon Aluminium, and more.
The selling price on the brand’s website is now reduced from $199.95 to $149.95. Customers have the possibility to add a 3-month free trial of Fitbit Premium for even more guidance and motivation (which is regularly $9.99/month) and add a 2-year protection plan with Accidental Damage Coverage for $39.99 per device.