Fisher-Price promotes its linkimals range in a new ad, that encourages viewers to discover these interactive educational toys that play, sing, and learn with your baby and each other.

The 20-second spot aims brings to life some of the linkimals, including a moose and a hedgehog, who say the colors they have on them to a man living in the woods, and a sloth, whose color is red and introduces himself as “sloth”. “We’re all connected in the great circle of life. We’re connected and we’re learning colors together,” the voiceover says.

At the end of the advert, a toddler is featured sitting on a blanket near his house and playing with the linkimals, while an onscreen line informs that each product is sold separately, with prices ranging from £12.99 to £34.99 in the UK.

The Fisher-Price linkimals range is also available for purchase on Amazon. The Panda-shaped musical learning plush toy is now priced at $13.99, the moose, with music and lights for babies aged 9 months and up, is priced at $8.40, the cloth, which is a clapping toy, with music, lights and learning songs, costs $22.49, and the hedgehog costs $16.15. The range also includes a beaver and an otter.