Facebook has released an emotional video to promote its Covid-19 support hub, highlighting that “We’re never lost if we can find each other”.
The 90-second spot features footage of deserted cities from across the world, deserted subway stations, trains, schools, airports, empty grocery stores, where there’s literally nothing left on the shelves, as well as footage of people who are still at work during this tough time – some to disinfect playgrounds, others to save lives in hospitals, others to provide transportation services and more. The video then shifts to a more positive approach and features people as they come together through video calls to support each other during this tough time. Chris Martin (lead singer and co-founder of the rock band Coldplay) makes an appearance, too, as a very short part of his home concert is includes. He was the first to give a live performance via Instagram as part of the “Together At Home” virtual music series from Global Citizen and the WHO, aimed to promote unity amid the COVID-19 pandemic’s social distancing protocol.
“Was that a pivotal historical moment we just went stumbling past? Well, here we are, dancing in the rumbling dark. So come a little closer, give me something to grasp. Gimme your beautifyl, crumbling heart. We’re workin’ every dread day that is given us, feeling like the person people meet really isnt’s us, like we’re going to buckle underneath the trouble like any minute now the struggle’s going to finish us. And then we smile at all our friends.
Even when I’m weak and I’m breakin’ I start weeping at the train station cause I can see your faces. There is so much peace to be found in people’s faces. I love people’s faces.
On March 13, Facebook announced the launch a new Business Resource Hub to support small business owners challenged by the impact of the coronavirus pandemic. The Hub includes quick and easy access to information about COVID-19, information on how small businesses can use social media to keep in touch with customers during the crisis by leveraging Messenger, Insta Direct and WhatsApp for Business, and how-to guides for creating a disaster plan and resiliency checks.