DISH continues to promote its Hopper DVR as “the world’s Most Powerful DVR” in a new commercial, titled “Special List”.
The 30-second spot opens with a DISH spokesman saying that, with DISH, you get the Hopper, TV’s most powerful DVR,” which lets you record up to 16 shows at once. It then features a grandmother welcoming her daughter and granddaughter, for whom she wears a princess crown. It turns out the lady has also prepared a princess-themed experience for their girls night-in: her living room boasts a special tents, lights, and a huge TV, where they are planning to watch The Magic Princess, one of the many movies recorded by her Hopper DVR.
“Record up to 16 shows at once. DISH. Tuned in to you,” the voiceover says at the end of the commercial.
The brand has also released other spots in the past few weeks, which focus on the DVR’s features, such as 500 hours of High Definition storage, the possibility for users to stream over 80,000 movies and shows on-demand including your favorite obsession. One of them features a home renovation obsessed couple, who use a small chainsaw to cut a baguette, another one features a cooking show obsessed woman, who cooks with her favorite chefs in real-time and doesn’t allow her kid to taste, fearing that they’re not going to have anything left, and more.