Colgate promotes its Optic White Renewal toothpaste in a series of ads that say this toothpaste “removes 10 years of yellow stains”.

The 15-second commercial, titled “New Year’s Eve Nostalgia,” features a woman who remembers what she was doing on New Year’s Eve in 2010 and what she was wearing at the party, namely Dougies.

“Remove 10 years of yellow stains with the new Colgate Optic White Renewal,” the voiceover says at the end of the commercial.

Other spots feature a woman who brushes her teeth and is brought back in time, to 2010, when she wore jeggings for the first time, and another spot shows a man who remembers that, in 2010, his friend was trying to get in shape with a weight you shake. The ads specify that the toothpaste is efficient when brushing twice daily for four weeks.

Last year, the brand promoted its Optic White Platinum toothpaste in a campaign starring food science expert Alton Brown.