Candy Crush continues its “The Crush Is Real” campaign with a new installment.
The spot features a family hanging out together after lunch, but actually being kind of separated, each doing something.
“Home. A sense of belonging. Found amongst the ones we love. Where we feel connected. To some slightly more than to others,” the voiceover says, the last part nodding to the bond between a girl and her grandfather, who shares her passion for Candy Crush.
A previous spot, inspired by a fan who said that sometimes she doesn’t even use the bathroom, but stays there and plays Candy Crush, features a woman at the office who goes to the toilet to play Candy Crush.
Candy Crush players must switch and match Candies to progress to the next level. They also must plan their moves by matching 3 or more candies in a row, using boosters wisely in order to overcome those extra sticky puzzle. There are several ways to play with game modes including Target Score, Clear the Jelly, Collect the Ingredients and Order Mode.
The legendary puzzle game is completely free to play but some optional in-game items will require payment.