Breyers highlights, in its latest commercial, that Breyers Natural Vanilla ice cream is made with grade A milk, real vanilla, and fresh cream.

The spot features a little girl who’s eating Breyers Natural Vanilla ice cream and praises the cow she’s talking to for the milk she had given.

“Breyers Natural Vanilla is made with 100% Grade A milk and cream and only sustainably-farmed vanilla,” the voiceover says at the end of the 15-second commercial.

Breyers Natural Vanilla is made with fresh cream, sugar, milk, and Rainforest Alliance Certified vanilla beans, according to the brand, which states that only non-GMO sourced ingredients are used. The milk and cream are 100% Grade A and come from American cows not treated with artificial growth hormones.

However, consumers criticize the brand for using vegetable gum to make its ice cream and declare that its natural vanilla ice cream is no longer as good as it used to be.

The brand’s range of products also includes Creamsicle, CarbSmart in different flavors including Chocolate, Vanilla and Peanut Butter, Layered Dessert S’mores, Butter Pecan and its no sugar added variety, Ice Cream Cake, Chocolate Chip Cookie Dough and others.