Boots UK shines the spotlight on the personal hygiene in its Christmas advert, which marks the retailer’s partnership with The Hygiene Bank to help end hygiene poverty in the UK.
The spot features animated toiletries and personal care essentials, including a soap, a sponge bath, a toothbrush and toothpaste, shampoo, a razor, baby wipes, performing a cover of Jackie DeShannon’s 1965 popular single “What the World Needs Now Is Love”. The voice talent is the 21-year-old singer and songwriter Rachel Chinouriri, from Croydon, who has given an exclusive interview and talked about the reason why she is so passionate about this project, why she thinks the issue of hygiene poverty is important, the message she wants to get across with this song, and more.
“Millions of people in the UK can’t afford hygiene essentials. So, this Christmas we’re donating $1 million worth of products to help fight hygiene poverty” onscreen lines read at the end of the 60-second ad, which also encourages viewers to find more information about the Hygiene Bank and find their nearest donation point.
The Hygiene Bank, founded by Lizzy Hall, includes a network of nationwide banks that provide people in need with hygiene and personal grooming products. The partnership with Boots also consists in the placement of dedicated collection bins in 25 Boots stores to provide donation points for new, unused and in-date toiletries and personal care essentials, which will be redistributed subsequently via local charities to people across the country.