Asda promotes its RollBack event, which includes lower prices on thousands of items, in a new advert.

The spot features the retailer’s superfan real-life family Sunny, Amy and their three kids celebrating the RollBack with a party. The father plays the drums using pots and pans, plays music like a DJ and even throws confetti to mark the occasion.

Asda’s RollBack includes offers on Asda’s own label and branded products across food, baby and toys, including Asda Butcher’s Selection Boneless Pork Leg Joint, Persil Powercaps, and many more.

The curly haired man also stars, along with the members of his family, in several other ads for the British retailer, created by Asda and AMV BBDO. The new campaign, titled “That’s Asda Price,” also marks the return of the famous Asda pocket tap, which was first featured in 1977 and last appeared on screens in 2006.