Argos has enlisted Suki Waterhouse to front its Spring/Summer 2020 campaign, launched with the tagline “So stylish you can wear it!”.
The model and actress poses in a variety of styles made of pieces from the new Home & Furniture collection, such as a rug, cushions, a duvet and pillows, a drawer, and more. She even poses with a duck and highlights that she does that, at the end of the advert. “I’m an enigma, a mystery. I look at life differently. That’s why I’m lying down. Look outside to see inside. Look, it’s raining. Your mind is a drawer. Open it,” she says throughout the 30-second video.
The Home & Furniture Collection is now available for purchase in stores and online.
In 2019, the retailer had the same approach for its SS Home & Furniture Collection. The campaign film showed various people seeing their homes “invaded” by unexpected guests whose outfits are “accessorized” with pieces from Argos new Home & Furniture Collection.