American Express is shining a light on small businesses across the U.S. and debuted its holiday-themed campaign, which encourages people to shop from small businesses, with a heartwarming spot.
The ad, created by Dentsu McGarrybowen, is set to an original cover of Auld Lang Syne and features two customers in a bookstore called “breakwater books,” who realize, after having bought a book, that they are under the mistletoe.
“Share Joy. Shop Small” an onscreen line reads at the end of the 15-second commercial, which directs viewers to ShopSmall.com.
On ShopSmall you can find businesses on the Shop Small Map searching by business name or by location, Resy At Home For The Holidays, a one-stop shop featuring special holiday guides, virtual culinary events, chef tips, wine expertise, easy-to-execute meal kits, and much more, from a curated selection of independently owned eateries in your community, and stories of local business to encourage communities to Shop Small all holiday season long.