Amazon has released a new commercial, highlighting that Lamborghini is the first automaker to feature Amazon Alexa in-car controls.
The 90-second spot features a man in a Lamborghini Huracán EVO adjusting functions such as climate, interior lighting and seat heating with a simple voice command, by asking Alexa to do those things while he’s focusing on the road ahead. The man is shown asking Alexa to change the interior lights to orange, to open the garage door, to play his driving playlist, setting the temperature, to navigate him to the nearest restaurant, and more.
Alexa Auto connects to the Alexa app on your phone and plays through your car’s speakers via auxiliary input or your smartphone’s Bluetooth. It is available for purchase for $49.99.