Hyundai highlights, in its latest ad for the 2021 Tucson, that this SUV helps you look out for the ones you love and the ones they love.
“We take safety seriously. Like in the Hyundai Tucson. It can help protect the ones you love and the ones they love,” the voiceover says on the 30-second spot, which features a family getting into the 2021 Tucson and hitting the road, but not before making sure they are all safely settled in their seats. The girl fastens the seat belt of the family’s dog and then the one of his favorite toy, a teddy bear.
At the end of the commercial, the voiceover declares that Hyundai is the brand with more 2020 IIHS Top Safety awards than Honda, Toyota or Nissan brands and adds the tagline “Feeling safe. It’s better in a Hyundai Tucson”.