Zales celebrates strong women around the world, who stop at nothing from pursuing their dreams, in a new ad, entitled “I Am A Diamond”.

The 30-second spot features several women wearing pieces from the jewelry retailer’s new collection. Rings, earrings, bracelets, necklaces – all representative for their unique personality – take centre stage in the video, which is set to the tune of an original track performed by a female singer. Its lyrics aim to highlight that women are diamonds through lyrics like “I do what I want, you know I’m a diamond, honey, I’m gonna celebrate this feeling, watch me when I break the ceiling, you know that unstoppable feeling, so I’m gonna’ show them how I’m shining”.

At the end of the commercial, the tagline “Your diamonds are waiting” appears on screen.

The retailer now has a clearance sale which offers you the chance to take an extra 20% off (the discount is applied in cart). Moreover, you could win a trip to the 20th Annual Latin Grammy Awards in Las Vegas with the Bulova brand.
Zales customers also have the possibility to create their own ring.