Yves Saint Laurent’s Y Eau de Parfum is advertised by Adam Levine.

The lead singer of the band Maroon 5, who was announced as the face of YSL Beauty’s new Y Eau de parfum in October 2017, stars in a TV commercial filmed by music-video director Colin Tilley, delivering the following message in voiceover: “No matter how far I’ve come, no matter how much I’ve done, I’ll keep pushing. That’s why I believe.

That’s why I’ll never stop”. The artist is featured driving a convertible down a street, showing off his chest covered in tattoos while playing the drums in a garage, putting on a black T-shirt in front a mirror and heading out of a room toward the rooftop of a building, his guitar in hands, to greet the hundreds of fans gathered in the street.

Serving as soundtrack is the 2017 single “So Tied Up” by American indie rock band Cold War Kids featuring Bishop Briggs, from the band’s sixth studio album, “L.A. Divine”.

The Y Eau de Parfum, featuring notes of bergamot, sage, balsam fir, and cedar wood, is available as a 60ml and 100ml Eau de Parfum at prices that range from $90 to $115.