Ernie the Elephant is back to the screens in a series of new Wonderful Pistachios ads.
One of them features the brand’s mascot recovering from a night out with the Squirrel Sisters. “The Squirrel Sisters came over last night. Man, it got crazy. Those girls, they know how to party. And they’ll do anything for pistachios. And I mean anything. Stuff I don’t wanna think about again, but I’m an elephant. I can’t forget,” Ernie says while laying on his back, on the floor, with empty bags of Wonderful Pistachios around him.n anything. Stuff I don’t wanna think about again, but I’m an elephant. I can’t forget,” Ernie says while laid on his back, on the floor, with empty bags of Wonderful Pistachios around him.
The other spots feature Ernie in an elevator, talking about how he appreciates that Wonderful Pistachios are a healthy snack in this age of “unrealistic body expectations,” and at the airport, where he gets strip-searched by airport security (but this is no surprise for him since importing ivory is illegal). A fourth spot features Ernie after the same party with the Squirell Sisters, sharing his regret. “Do I regret ditching peanuts for heart-healthy pistachios? Not at all. Do I regret getting a mouse tattoo last night? Yes, I do,” he says, admitting that that was a bad decision on his part.
All the ads end with the brand’s tagline, “Get crakin’,” flashing across the screen.