Wickes Kitchen Advert

Wickes has released a hilarious new advert to highlight that the retailer can help you “cure your house embarrassment”.

The spot, created by agency VCCP London, features a married couple who are announced by their long-distance friends they are visiting for the holidays. The woman, who’s trying to hide, during the video call with the other couple, the negative parts of their recently bought house, then decides, with her husband, to have Wickes help transform their kitchen. Thus, they manage to impress their guests with an amazing kitchen.

“Let Wickes cure your house embarrassment. Will create your dream kitchen from design to show off-ready and take care of everything,” the voiceover says at the end of the advert, which also reveals that, when it comes to the garden, the host couple are still ashamed of it.

Wickes offer a selection of products and finishing touches to personalise your kitchen. However, earlier this year, in June, the DIY chain had one of its adverts banned after it was concluded that they offered a 50% discount after having increased prices the same day.

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