U.S. Cellular informs, in its latest ad, that you can now get a free smartphone from U.S. Cellular Prepaid.
The 30-second spot features the company’s spokesman, Darien Sills-Evans, and a young man in a vintage store, looking at some bobbleheads. “Oh, yes, you need this one,” Sills-Evans tells the guy, who’s standing near a bobblehead that looks like a rock version of him. He says he can’t because money is tight and he needs a new phone. He is then informed that he can switch to U.S. Cellular Prepaid and get a free smartphone. “No way, I never thought of U.S. Cellular Prepaid,” he says, adding that he can spend his tax return on what he loves.
“Right now, get a free smartphone with U.S. Cellular plus a strong signal with national coverage,” the voiceover says at the end of the commercial.
Sills-Evans, who is also a writer, comedian, and director, has been the national spokesperson for U.S. Cellular since at least 2011. In another ad, he informs a bunch of people around a table that U.S. Cellular is starting Black Friday a week early and that they can switch and get the latest phones for free, which makes those people turn into gobblers on their quest to get as fast as possible to an U.S. Cellular store. Another ad, that promotes the company’s Prepaid service and its limited-time offer that gives one month of service free, features Sills-Evans rushing down a hospital hallway along with a pregnant woman and her partner, and another ad, that promotes the Unlimited with Payback from U.S. Cellular, “the only Unlimited Plan that pays you back for the data you don’t use,” sees him flushing money down the toilet.