ToyotaCare Plus Birds Commercial

Toyota advertises its ToyotaCare Plus service in a new commercial, which highlights that it provides scheduled maintenance and roadside assistance up to 4 years from the date of first use or 45,000 miles.

The spot, titled “More Security,” features a customer in a Toyota dealership, asking the Toyota representative about ToyotaCare Plus. “Think about how secure you feel with ToyotaCare’s no cost maintenance for two years or 25,000 miles and roadside assistance for two years and unlimited miles,” the lady tells him. At this point, the man, who’s thinking about how secure he would feel in this case, is shown in a bird’s nest, with the bird carefully putting its wing around him. “Ok, I’m there,” he answers. “Toyota CarePlus is more of that,” the lady points out and then another bird, which is bigger, shows up, protecting him, as well, with its huge wings. And that’s not all.

The bigger bird also gives him a pizza, which makes the customer conclude “that’s value and peace of mind”.

The commercial ends with the voiceover saying “Toyota CarePlus. Scheduled maintenance and roadside assistance you’ve come to trust from Toyota, up to 4 years from the date of first use or 45,000 miles, whichever comes first,” and adding the brand’s tagline, “Let’s go places”.

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