San Jose-based sandwich chain Togo’s announces the return of its Hot Pretzel Sandwich in a new commercial, featuring a robot that is able to go to any lengths to steal a Togo.
The spot features Doug, a young man ready to eat his Hot Pretzel Sandwich during his lunch break, at the office. However, before even taking a bite, he is approached by a robot that blackmails him with a video in order to steal his sandwich.
Togo’s Pretzelrami sandwich, added to the chain’s menu in May 2018 as part of a “complete brand refresh,” features more than a quarter pound of Togo’s pastrami, two slices of aged white cheddar, yellow mustard, and dill pickles, all on a soft pretzel roll. The chain now introduces the new Turkey Bistro, with warm turkey and smokehouse bacon, and the new Hot Grilled Chicken, with black forest ham.
The launch of the Pretzelrami sandwich coincided with the use of a new slogan for the 47-year-old brand, namely “true to the sandwich,” as well as with new uniforms and packaging.