The brand of feminine hygiene products Summer’s Eve encourages women to use its Cleansing Wash in a new commercial, dubbed “Give us one week of showers”.

“Ok, girls, there’s an elephant in our bathroom. It’s called feminine hygiene. Some women don’t think they need it. Some think they need it but don’t talk about it. Summer’s Eve says ‘Give us one week of showers’. One week of pH-balanced, soap-free cleansing that’s safe to use every day,” the voiceover says on the 30-second ad, which features an elephant in a bathroom grabbing a Summer’s Eve cleansing washer and then a woman getting out of the shower.

“Summer’s Eve – It’s a feeling of freshness you never forget,” the voiceover also says, adding the tagline “Find Your Fresh” at the end of the commercial.

The brand’s signature Cleansing Wash range, including Simply Sensitive, Delicate Blossom, Morning Paradise, Island Splash, Naturally Normal and Aloe Love, “gently cleanses and freshens, removes odor-causing bacteria, helps maintain a natural pH, rinses residue free and features Clinically Tested Safe Scents, which “are gentle enough for your most delicate skin,” according to Summer’s Eve.