Subway UK has released a hilarious new advert to inform that it hasn’t come up with a Christmas sandwich because people haven’t asked for one.

The spot, dubbed “Not Another Christmas Sub,” features a man’s head on a tray with salad leaves asking viewers to imagine what would go in a Subway Christmas sandwich, listing turkey, pork bacon and even crispy onion or diced beetroot. “But you know how it works. You ask, we make. But you didn’t for Christmas sandwich. So we didn’t make one. But don’t let that stop you,” the man says, urging viewers to make the Christmas sandwich they want.

The sandwich shop’s new festive range, which includes an Ultimate Cheesy Garlic Bread Steak Sub, mince pie cookies and gingerbread lattes, has been criticised for not being ‘Christmassy enough’. Shoppers willing to have a more “traditional” Christmas sandwich have complained on social media about the chain’s decision to release a garlic bread steak sub for Christmas instead of a turkey offering.

The Ultimate Cheesy Garlic Bread Steak Sub features the customer’s bread selection filled with flavourful strips of tender steak and toasted with a Roasted Garlic & Parsley butter then loaded with melted Mozzarella Cheddar.