Subway advertises its new Italian Ciabatta line-up in a series of new ads, each focused on a specific Ciabatta.
One of the spots features a young couple in a park, with the guy down on a knee in front of his girlfriend, opening a big ring box that hosts the new Savory Chicken Pesto Ciabatta from Subway and asking her if she wants to have lunch with him. “I don’t believe it,” the young woman says, excited to see the menu item.
“CiabattaBelieve it at Subway” an onscreen line reads toward the end of the commercial, which then showcases the new Chicken Pesto Ciabatta, made with fresh mozzarella.
The new Ciabatta collection, officially launching today, June 27, 2019, also includes other three Italian-style sandwiches, made with fresh mozzarella, new sauces and new fresh-baked ciabatta bread, namely Italian Ciabatta (featuring Genoa salami covered with fresh mozzarella cheese and dressed with tomato, spinach, banana peppers and new balsamic sub sauce on ciabatta bread), Caprese Ciabatta (featuring fresh-baked ciabatta bread, a double layer of new fresh mozzarella and dressed with spinach, tomatoes, onions, and new basil pesto and balsamic sub sauces), and Garlic Steak & Provolone Ciabatta (featuring Subway’s steak with melted provolone cheese, dressed with tomato, green pepper, onion and topped with new garlic aioli sauce and fresh ground sub spices on fresh-baked ciabatta bread). Prices range from $6.19 to $6.79 and may vary by location.
The collection will be available at participating locations nationwide for a limited time.