Sarah Jessica Parker is back as Carrie Bradshaw in a new campaign from Stella Artois, that promotes the Pour It Forward initiative.
The Sex and the City star struts down a sidewalk, rocking a stylish outfit, when a bus runs through a puddle and splatters her. Her smile vanishes and, looking at the message carried along by the vehicle (1 bottle = 1 month of clean water), from Stella Artois and Water.org, she is given food for thought. “I couldn’t help but wonder. Wasn’t it obvious? You need a little change to do a lot of good,” she says in voiceover, while the bus keeps going.
Since joining forces with Water.org in 2015, Stella Artois have helped provide access to clean water for more than 1.7 million people in the developing world. The brand informs that, by purchasing its Limited-Edition Chalice, you can help transform lives around the world as, once they have access to clean water, women can care for their families, families can earn an income and pursue their dreams. This is the reason the initiative is called “Pour It Forward,” also stated the brand, whose goal is to provide access to safe water to 3.5 million people in the developing world by 2020 through its partnership with Water.org. Founded by Gary White and Matt Damon, Water.org is an international nonprofit organization that “pioneers market-driven financial solutions to the global water crisis”.
$3.13 provides access to clean water for 1 person for 5 years. Stella Artois will donate $3.13 to Water.org for every Chalice sold.