Starbucks continues its #MorningYes campaign with a new spot, encouraging people to start saying YES to their mornings.
“We’ve been told that perfect mornings exist for the lucky few. That morning people own the waking hours. But the truth is, mornings belong to all of us. And while your morning might look like this, or this, or even this, your mornings are what you make of them,” the voiceover says on the 30-second ad, which features various persons as they start they day in different ways: photographer Jamal Burger taking photos before the sunrise and walking his little sisters to school, fashion designer Hayley Elsaesser walking her dog before going to work, and another woman, Amber Joliat, the creator of MISFITSTUDIO, meditating and doing yoga. While they seem to lead totally different lives, they all have something in common: a Starbucks coffee in the morning to help them start a fresh day and get into a #MorningYes mentality.
“All is takes is saying Yes. Starbucks. #MorningYes,” the voiceover says at the end of the commercial.
The three artists also star in distinct videos, in which they also share their thoughts about what starting a brand new day means to them.