Santander teamed up with Ant and Dec for a new campaign, titled “Antandec” – a play on the name Santander – that focuses on how the bank helps customers realise their aspirations, in a light-hearted and engaging way.
The tongue-in-cheek spot features the TV duo opening their own bank after revealing it has been a “life-long dream” to work in the financial sector. They are shown at their new headquarters, where they present a new idea for mortgage overpayments. “Buying five less coffees a week could take two years off your mortgage,” Dec states, introducing Antandec’s in brunch micro cafe, which serves coffee for a fraction of the price because it’s a fraction of the size.
At the end of the advert, the voiceover informs that, meanwhile, at Santander, they’re helping customers find ways to take years off their mortgage with their overpayment calculator.
The bank of “Antandec” (www.bankofantandec.co.uk) was launched on June 3rd to mark a new multi-year partnership with Santander UK. The campaign is set to run across digital display, video on demand, online video, cinema, TV, social, outdoor digital screens, radio and the bank’s owned channels, including its branches and the Santander UK website.
Keith Moor, CMO at Santander said they are “thrilled to have Ant and Dec on board at this very exciting time for Santander UK” and that they “look forward to working closely with them over the years to come”.
Since 2007, Santander has also worked with many other British personalities, including Olympic gold medallist Jessica Ennis and Formula 1 World Champion Jenson Button.