Santander Bank has partnered with the National Coalition Against Domestic Violence and the National Network to End Domestic Violence to help domestic violence survivors reach financial freedom and has released a new ad to tell “The Hidden Truth About Domestic Violence”.
The 30-second spot opens with an onscreen line informing that “the most dangerous place in the world for a woman is her home” and with the voiceover saying “There are days when you tell yourself to go. Go, go, just go. But when you get in that car, you freeze. You think ‘Oh, my God, I can’t access the bank account. Oh, my God, I literally have nothing with my name on it. I have nowhere to go”. On screen, a woman who had stormed out of her home and got in the car, ready to go away and escape domestic violence, is shown looking into her wallet and then turning off the engine.
“Finances are the main reason they can’t just leave. Santander is helping domestic violence survivors regain financial independence” onscreen lines read toward the end of the video, which also directs viewers to the website insomeoneelsesshoes.com.
Santander informs that it provides, in partnership with the NCADV, free webinars, available through EverFi, aimed at providing domestic violence survivors with useful information on how to make a budget, find housing, build credit, and achieve financial stability.