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Rimmel London Rita Ora Advert

Rimmel London advertises its new Lasting Matte Foundation in a new spot, featuring Rita Ora.

The singer is featured throughout her day, as she dances with her crew, working on a choreography, in the morning, as she leaves the gym, and meets a friend beside the River Thames, in the evening.

“Our new mousse foundation transforms to a powder finish for a lightweight feel that lasts all day. A non stop lasting matte for a non-stop you,” the voiceover says on the 20-second advert.

“The new @rimmellondonuk Lasting Matte Foundation is the all day long super lightweight solution I need in my life ❤️” Rita Ora posted on her Twitter account, along with the #nonstopmatte #rimmelgirl #rimmellondon #ad hashtags.

She was unveiled as a new ambassador for the London make-up brand earlier this year and filmed the advert in July.

Her porfolio also includes advertising campaigns with Donna Karan, Roberto Cavalli, Marks & Spencer and Calvin Klein.

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