Rimmel London advertises its new Lasting Matte Foundation in a new spot, featuring Rita Ora.
The singer is featured throughout her day, as she dances with her crew, working on a choreography, in the morning, as she leaves the gym, and meets a friend beside the River Thames, in the evening.
“Our new mousse foundation transforms to a powder finish for a lightweight feel that lasts all day. A non stop lasting matte for a non-stop you,” the voiceover says on the 20-second advert.
“The new @rimmellondonuk Lasting Matte Foundation is the all day long super lightweight solution I need in my life ❤️” Rita Ora posted on her Twitter account, along with the #nonstopmatte #rimmelgirl #rimmellondon #ad hashtags.
She was unveiled as a new ambassador for the London make-up brand earlier this year and filmed the advert in July.
Her porfolio also includes advertising campaigns with Donna Karan, Roberto Cavalli, Marks & Spencer and Calvin Klein.