Progressive has released a new commercial starring Flo, dubbed “Flocus Group”.
This time, the company’s spokeswoman has brought over a bunch of people for a focus group, to discuss about some key takeaways from a commercial she stars in, promoting the Home and Auto bundle. The participants at the “Flocus Group,” though have some unexpected reactions. One of them says she, as a mother, wouldn’t want her child to see Flo saying those things. Flo doesn’t understand the reason why and the intervention of another participant, who asks if kids don’t see enough violence, makes her even more confused. Finally, another participant at the focus group comes up with the idea of turning the world “bundle” into a character that might be called “Mr. Bundles,” which leads to a series of jokes from the other ones, except Flo.
Flo, created by the Boston-based agency Arnold Worldwide and portrayed by actress/comedian Stephanie Courtney, debuted on TV in 2008 and has since appeared in radio and print advertisements and web banners. In November 2014, Progressive aired its 100th advertisement featuring Flo and introduced other members of her family including her mother, father, brother (Todd), sister (Janice) and grandfather. All of these characters were also played by Courtney.
In 2011, Progressive introduced an Australian counterpart to Flo, named Kitty, played by Australian actress Holly Austin.